Jennie Lee

Owner and a "CEO Mom"

I am a Coach & Mentor to fellow entrepreneurs and moms. I am also a founding member of the Conscious Coaching Academy. This means I hold myself to the highest standards in world-class transformational coaching and impart that degree of excellence to those I serve. Above all, I am a CEO Mom with 5 kids and the founder of JS Coaching.

Sasha Woodruff

Personal Assistant & 1st Daughter (Second Child of Five)

To say Sasha is my "right-hand woman" is an understatement. I truly believe every great business needs a "Sasha." From keeping me on track with tasks and scheduling, to tech support, even to being Philip's nanny, Sasha is invaluable to the growth of our business. Soon, Sasha will be launching her own branch of coaching with her own focus, and I am excited for where she is going to take things.

Kolya Woodruff

Visual Art Manager & 2nd Son (Middle Child of Five)

Kol is all about making things visually appealing. From Photography to digital art, designing logos, and painting the art for our books, he is my boy. Kol also helps with office maintenance and manny duties for Philip

Other Notable Inspriation

  • Dma Woodruff & 1st Son

    My firstborn of the five children, Dma, has had a long-time love for planes. He is currently spreading his entrepreneurial wings in his own ventures, planning to go to Pilot school.

  • "The Pixie" or 2nd Daughter

    My youngest daughter is finding her own path through her teenage world. She keeps me humble and motivates me to continue to grow and scale this business. For her Privacy, and at the request of my ex-husband, I am not listing her name nor picture here.

  • Philip Schwartzberg & 3rd Son

    Philip is the baby of the kids and the ultimate youngest. He is the morning child, the outgoing social light of the crew. He brightens the atmosphere with singing, dance, art, conversation, and laughter. He is the constant reminder of why we do what we do.